Long-form content

Blogs, articles, white papers, ebooks, ghost-written columns, web pages and other types of long form content. I’ve covered a wide range of topics for a wide variety of industries — everything from a white paper about manufacturing trends, to an eBook about why it’s important for financial institutions to up their digital banking game, to job search guide for over-50 job seekers, to an outlook report for the cruise line industry. And many more.

In these types of projects, I can stretch out and enjoy the writing process, using my skills to convey information and services for my clients. I have typically used a “pillar/cluster” format, with a large main piece, like a white paper, from which several blogs or articles can be spun off in support. 

Service B

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Short-form content

Email, newsletters, social posts, social and traditional advertising, infographics and video scripts. These are fun projects with lots of variety — and also can be some of the most powerful SEO tools to draw people to your business.

Many of these short form projects can support longer form content, using SEO to encourage people to download the more in-depth information. Typically, these projects involve close collaboration with designers and strategists.

Service D

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Jane Done

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Jane Doe